50 Business Classics Your shortcut to the most important ideas on innovation management and strategy Nicholas Brealey 9781857886757, Батлер-Боудон Том
Цена: 1723 1120 руб.
Категория: Иностранная литература, Книги на английском языке, Нехудожественная литература на английском языке, Бизнес-литература
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What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume. 50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in: Entrepreneurship Leadership Management Strategy Business history Personal development Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
Издательство: Nicholas Brealey
ISBN: 9781857886757
Штрих-код: 9781857886757
Объем: 390
Ширина: 135 мм
Длина: 216 мм
Высота: 30 мм
Автор: Батлер-Боудон Том
Год: 2018
Вес: 402 г
Группа: Книги
Обложка: мягкая обложка
vat: VAT_10
подробнее...
ISBN: 9781857886757
Штрих-код: 9781857886757
Объем: 390
Ширина: 135 мм
Длина: 216 мм
Высота: 30 мм
Автор: Батлер-Боудон Том
Год: 2018
Вес: 402 г
Группа: Книги
Обложка: мягкая обложка
vat: VAT_10
подробнее...
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